Course Objective

• Understand why public relations is big business
• Understand PR fundamentals
• Understand how to preparing the PR plan
• Determine PR Delivery Options
• Media Relations Recognize the communication importance
• Understand the communication process model
• Identify barriers to effective communication
• Recognize and assess his own communication style
• Understand of how his behavior impacts others and the way others respond to him
• Choose words that are appropriate for a particular situation 
• Use verbal and nonverbal techniques
• Deal with conflict and build group commitment
• Work with difficult people
• Solve problems and implement solutions
• Plan to make productive and ethical use of organizational politics
• Choose the best solution from available alternatives
• Decide when to engage in a negotiation and when to ignore the
• Negotiation option
  • Plan the content of any negotiation
  • Recognize the stages of negotiation and determine appropriate behavior to utilize in each stage
  • Understand the role culture plays in negotiation

 Course Outline

• Public Relations (PR): An Introduction

• PR Fundamentals
• Preparing the PR plan
• PR Delivery Options
• Media Relations

• PR Skills

• Communication and Interpersonal Skills:
•  Importance
•  Elements
• Methods
•  Obstacles
• Verbal and Non-Verbal Communication Skills as a Tool to Create Shared Meaning

• Dealing with Difficult People

• Identify the types of difficult people
• Understand why difficult people are difficult
• Deal with difficult people
• Use your communication skills
• Give and receive feedback effectively
• Improve performance and manage others
• Carry out disciplinary procedures and interviews
• Action plan of how to deal effectively with difficult people and get results

• Negotiation

• Introduction to the Negotiation Process
• Planning the Content of Negotiation
• Negotiation Stages
• Communication Styles
• Persuasion
• Strategies for Negotiation
• Negotiating with a Team
• Negotiation Ploys and Tactics

• Creativity and Problem-Solving

• The key steps in the problem-solving and decision-making model
•  The purpose and benefits of each step in the model
• Why managers often fail to thoroughly follow the model when dealing with day-to-day work problems
•  Serious problems and urgent problems
• Techniques for overcoming psychological forces
•  Symptom and cause and Different tools for determining causes of problems
• Group feedback on the analysis of the causes.
• The merit of solving the problem
•  Ethics and organizational decisions and organizational politics
•  Teams  and decision-making
• Different strategies that can be used in decision-making
• The appropriate decision-making strategies in different situations
• The whole-brain thinking  and creativity in problem-solving and decision-making
•  Skills that are characteristic of creative groups
•  Fostering group creativity to a group's attempt to solve problems

 Who Can Benefit?

• Who are preparing to take up a management role
• Who deal with or manage suppliers, contractors and buyers
• Who have a direct impact on the success of the company