Course objective

• Mastering the confusing rules of grammar and punctuation so the meaning is crystal clear rather than confusing
• Writing in English on paper and screen so audiences understand it the first time and believe
• Tailoring English language for online mediums where word count matters
• Applying English language in business documents such as letters, reports, presentations and speeches
• Crafting technical and non-technical reports that are clear, concise and coherent

Course outline

Writing for Your Reader

• Mastering the perplexing rules of English grammar: from Traditional based on Latin to Modern based on actual usage
• The Art of Punctuation - the traffic signals of language: tells us to slow down, notice this, take a detour, or stop
• Practical tips to avoid overused business words, replacing them with language that creates rich variety for our audiences
• Writing in Plain English that is clear, easy to understand and elicits the response you want

Developing Advanced Proficiency

• 12 golden rules for successful writing that ensure people read what we write
• Inspiring, Influencing & Persuading through Storytelling: how to narrate experiences with enough detail and feeling so our audiences are engaged
• Newsworthy writing for external audiences that will grab interest and keep people reading to the end
• Accurate proof reading that picks up errors, confusion and potentially embarrassing mistakes

Writing for Online Audiences

• Email etiquette
  •  creating emails that are well written and structured to people understand why they should pay attention and respond
  • How to produce relevant online content for websites and social media, and improve usability and search engine optimization
  • Maximizing the response to your posts, tweets, comments and other feeds
  • Blogging for business impact in an authentic way

More Practical Applications

• Impactful Presentations
  • presenting messages clearly so audiences participate positively and remember our key points
  • Writing speeches that grab attention: motivating and persuading audiences when developing and delivering both informal talks and more formal speeches
  • Gold standard letter writing for business: how to structure letters so our recipients read, understand and act on what they read

Powerful Reports & Briefing Papers

• Structuring reports so readers can find their way around the different sections in reports
• Using images, diagrams, graphs and tables to illustrate key points in reports
• Best practices for layout and design
• How to write reports for people who don’t have technical backgrounds
• Presenting complex processes, systems and other technical subjects in a clear, concise and coherent way

Who Should Attend?

Advanced Business Writing Skills training course is suitable for employees who wish to improve their writing capabilities so that they can present complex information with clarity to colleagues, leaders and external stakeholders – to make them understand what it means and act on the information provided.