Course Objectives 

Ø Solve marketing problems

Ø Develop an effective marketing plan

Ø Evaluate pricing strategies

Ø Manage the Product's Life Cycle

Ø Understand the components of an effective marketing communications mix

Ø Understand the impact of the Internet on marketing strategies

Ø Maximize sales force and distributor relationships

Ø Be familiar with the seven stages of new product development

   Course Outline

Ø Marketing: The Big Picture

Ø Marketing strategies and Plans

Ø Product's Life Cycle management

Ø Market Segmentation and Effective Distribution Channels 

Ø Promotion and Profitably

Ø The Seven stages of new product development

   Who Can Benefit?

Ø Those who want to improve their marketing skills and relationships